The very first word that might pop up in our minds when someone mentions “coffee” is “Starbucks”. The said establishment is one of the most popular coffee shops worldwide and it’s highly known for its coffee, tea, and other specialty drinks such as Frappuccino.
And with 252 outlets in 28 different parts of the country Starbucks is now a trend going on in India, that has become mandatory to follow. It’s a sinful act if you visit the place and return without having 100 pictures of yours holding the mug. Starbucks Corporation has remained to be one of the most successful companies not only in the USA but worldwide.
But have you ever thought, Is it worth the hype?
If not, why are we doing it?
Because we humans prioritize following the trends rather than being informed, we are of the opinion that if we fail to follow what others are doing, we will be left behind. Many people visit the place just to click pictures no matter if they are a fan of coffee or not.
On one side, many people believe that it is a luxurious product because of its pricey drinks and on the other side, many believe that it’s not worth their money.
- 1 Reasons for Starbucks’ Success
- 2 Why Is Starbucks Coffee bad?
- 3 FAQ
Reasons for Starbucks’ Success
There is no wonder how Starbucks came to be the successful company it is today. Starbucks has witnessed many generations growing up as their go-to place for different beverages. One of the reasons why people love Starbucks is the overall ambiance of the store.
They own a team of interior designers who ensure that the customers get a welcoming and relaxing effect at the store.
Moreover, Starbucks aims to create a store design that is relevant and sustainably designed.
Inspire and nurture the human spirit one person, one cup, and one neighborhood at a time
With its Italianized name, concept, designs, and pricey drinks, Starbucks feels mostly like a reward. Buying Starbucks drinks can also be considered a statement of power.
Another reason that contributed to the success of Starbucks is that the people need a “third place” which is neither a home nor the workplace, but a neutral place where people can gather on an equal footing. Although it can be found cheaper anywhere else, an expensive coffee from Starbucks leads to a whole other experience of staying in the cafe. The comfort level achieved is the same as in a classy living room where colleagues can work together.
Additionally, customers all over the world get access to free Wi-Fi at Starbucks, which doubles the benefits that a single cup of coffee can bring.
Why Is Starbucks Coffee bad?
seductive, enticing, and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes, and their refined ability to distinguish “good” coffee from “bad.”
And once a die-hard coffee drinker finds his favourite blend, mountains sometimes must be moved to entice him to deviate from it. People hold the view that a “good coffee” is equal to “expensive” for decades. A consumer should be ready to pay if he is willing to try the best flavours.
But this is not the case today, because the quality of coffee provided at Starbucks has lowered, here are some reasons why people are now a less fans of Starbucks.
Stale Coffee beans
The Starbucks coffee tastes stale after sometimes of preparing it. It is a specialty there that they prepare a fresh coffee for every customer. But after sometimes it does not feel fresh.
The reason behind this is they used stale coffee beans. The coffee beans are not fresh. They are roasted ages ago, and even they don’t know how many years old beans they are using.
Stale coffee beans can have a negative effect on some organs. Ideally, a coffee bean lasts for 30 days after it is roasted, after that the quality begins to decline.
Over roasted Beans
Only a handful of people might be aware that Starbucks coffee beans are over-roasted. They roast their beans at a higher temperature than usual. And with a huge number of fans visiting daily it becomes an easier process to scale. Through this process, they are able to produce large quantity beans in a shorter span of time.
The reason why most people are not a fan of black coffee at Starbucks is that it tastes all burnt. Their coffee is strong but it tastes bitter. There is nothing wrong with a strong coffee, but it should taste good as well.
High use of milk, sugar, and cream
As mentioned above that due to the over roasting of the coffee beans they taste bitter. So Starbucks relies more on the use of milk, sugar, and cream to reduce the bitterness of the beans.
They mask it up with lots of sugar and cream to overcome the bitterness, but sadly the burnt taste cannot be hidden. They focus more on sugary coffee than quality-enriched coffee, and that fails the quality of coffee they provide.
High use of Caffein
Starbucks prioritizes the excess use of caffeine as compared to the quality of taste. Because according to a lot of people a coffee should taste bitter and dark.
Most people are not aware of the fact that coffee should taste great without the use of tons of cream and sugar into it. A cup of cappuccino does not need loads of sugar in it to taste good, and people need to know this.
A large amount of caffeine can have adverse effects on your body. Click the link below to know what amount of caffeine is good for your health.
In the end, Starbucks had a very good reputation earlier but now it has deteriorated because of the low-quality coffee they provide. You will enter with lots of expectations but you might leave with only a little fulfillment.
Why Starbucks Coffee is Bad?
Because they use over-roasted coffee beans that taste bitter in taste.
Is Starbucks Overrated?
Yes, Starbucks is overrated. Because one can find a better coffee at a cheaper price somewhere else.
Why are Starbucks Beans Over roasted?
They over roast their beans to produce more beans in lesser time.
How many stores of Starbucks are there in India?
Why is Starbucks so popular?
Because it is able to provide a wide variety of coffee experiences to people in a single place.